Episode 019
Jordan Zimmerman: G.O.A.T. of Advertising
JORDAN ZIMMERMAN, AKA ADVERTISING’S BAD BOY, ON BUILDING HIS $4.4B AGENCY
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About Jordan Zimmerman
The G.O.A.T of Advertising, AKA Jordan Zimmerman, is the founder, chairman and architect of the Zimmerman Advertising empire, now the 14th largest advertising agency in the world with over 4 Billion in revenue.
Jordan Zimmerman founded his company in 1984 working tirelessly, personifying an insane commitment to be the best. Jordan trademarked his own term, “Brandtailing®”- a maverick combination of long-term brand building and short-term sales boosting that delivers measurable results. This methodology became well known throughout the advertising industry and is the hallmark of Jordan’s success.
In this interview, Jordan shares how he grew his agency to the goliath it has become, as well as the principles of great advertising.
What You’ll Learn
- How Zimmerman Advertising grew from a 400sq ft office with no clients to a 4.4 Billion dollar global agency
- Why most people are not willing to put in the work to be great
- What it takes to work at a billion-dollar agency
- The skillsets of a successful agency and the specific skill most agencies overlook
- Why the average Chief Marketing Officer has an average lifespan of 17 months
