Episode 006
Russell Brunson: G.O.A.T. of Funnels, Funnel Hacking, and Webinars
RUSSELL BRUNSON: PROVEN SALES & WEBINAR FUNNELS AND SELLING FROM THE STAGE
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About Russell Brunson
Within 3 years of launching, ClickFunnels grew to $100M with 55,000 customers and is now the fastest growing non-venture backed software company in the world. Russell Brunson is the co-founder of ClickFunnels, has a following of over a million entrepreneurs, and has sold 250,000+ copies of his marketing books. In this episode, he shares his top strategies for funnel hacking and webinars.
What You’ll Learn
- What a funnel really is and how “it’s like having the best salesperson in the world”
- Russell’s process for identifying core false beliefs the market has and how to knock them down
- His techniques for using Neuro-Linguistic Programming (NLP) during his webinars
- The #1 technique to get people to say YES
- The stack: how to actually build a ton of value and get people to buy FAST
- What Russell does to get himself amped up before webinars
- His goal for cost-per-registrant for a webinar
- The number of registrants Russell wants to see before a webinar
- How Russell uses funnel stacking to make an average of $280 per book that he gives away for free
