Episode 004
Dennis Yu & Logan Young: G.O.A.T.s of Facebook Advertising
DENNIS YU, THE FACEBOOK AD GURU, SHARES HOW MOST MARKETERS DO IT WRONG
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About Dennis Yu & Logan Young
Dennis Yu and Logan Young are the co-founders of BlitzMetrics, a digital marketing agency that runs social campaigns for companies like the Golden State Warriors, MGM, Nike, and Rosetta Stone. They’ve spent over a billion dollars on Facebook ads and are serious experts.
Dennis is an internationally recognized speaker who has spoken in 17 countries, including keynotes at L2E and Marketo Summit. He’s been featured in The Wall Street Journal, New York Times, and LA Times, and he’s a regular contributor to AdWeek’s SocialTimes Column.
Logan has spoken in 15 countries and has been interviewed on Al Jazeera, Social Media Examiner, USA Today, and more. He’s also the author of Standards of Excellence, a book on Facebook benchmarks.
What You’ll Learn
- The mistake most people make when running ads to sell
- The power of Facebook
- 3 components of authority to maximize
- Video VS. Image: what works best
- How to retarget to people who watch your videos
- The average amount of time people watch videos on Facebook
- How to implement their 3×3 “awareness, engagement, conversion” strategy in 10 minutes
- How to develop authority and gain trust
- The mentor model: how they became the G.O.A.T. of Facebook ads
- Using technology to empower people
- Their #1 success story
- How Logan’s video got 71.4% engagement & leveraged it to get in the media
